It's all about music

Discover HePi Kids – the joyful YouTube music world for children by HP Music. Learn, play, and sing along with songs from Indonesia to the world!

Discover PopArt, the groundbreaking sub-label of HP Music redefining Indonesian Pop for the global stage. Meet Devano, Naomi Ivo, Dewanda Pratama, and more — where art, sound, and emotion collide. Submit your Pop or Ballad demo at hpmusic.id/en and join Indonesia’s creative revolution.

Discover Sik Asik — the official HP Records sublabel for Dangdut, Koplo & Melayu. From Rhoma Irama and Elvy Sukaesih to Happy Asmara, explore Indonesia’s legendary sound that’s taking the world stage.

Mighty record label for Rap, RnB, Hiphop and many more, Mighty movement from Talented Indonesian Artist

Discover how the psychology of attention and belief can turn your music strategy into a system that grows itself. Learn to control focus like Will Smith in Focus.

Learn how to hack the algorithm like Will Smith in Focus. Discover the secrets behind digital fame using data, timing, and identity alignment.